Privacy Policy

Link Management Systems, Inc. (“Link,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, share, and safeguard your personal information when you visit our website, https://www.link.ai (the “Website”), and engage with the services we offer. This policy applies solely to activities conducted through the Website and is intended for U.S. residents only.

‍Scope and DefinitionsFor purposes of this Privacy Policy, “Affiliates” include companies such as Linked Escrow (“Linked Escrow”), First Link Mortgage (“FLM”), and other real estate brokerages owned and operated by Link Management Systems, Inc. “Agents” refers to independent contractors, third-party partners, real estate agents, and brokers. While some Agents may use our branding or marketing materials, they are not employees of Link. Interactions with Agents outside of the link.ai Website or services may be governed by third-party terms and are not covered by this Privacy Policy.California residents should also refer to Section 10 for additional rights under the California Consumer Privacy Act (CCPA).

‍Information We CollectWhen you visit link.ai or engage with our services, we may collect both personal and non-personal information. Personal information may include your name, contact details, mailing address, employment data, Social Security number, banking and financial information, background checks, and details such as income tax records or social media profiles. We also collect non-personal information such as browser type, IP address, device information, and referring URLs. Cookies and similar technologies are used to recognize you, remember your preferences, and track your usage of the Website. Details about cookies are provided in Section 8.

‍How We Collect InformationWe collect information directly from you when you voluntarily submit it via forms on the Website, when engaging with an Agent, subscribing to communications, or contacting us. Information is also collected automatically through tracking tools such as cookies, reCAPTCHA, and analytics platforms like Google Analytics, which monitor how users navigate and interact with the Website. Additionally, we may obtain information from third-party sources including public databases, social media platforms, and integrated technology partners.

‍How We Use Your InformationYour information is used to deliver and improve our services. This includes enabling property searches, facilitating transactions, providing communications, personalizing user experience, and developing our technology platform. We may also use your data to send you updates, newsletters, or promotional communications via tools like FreshSales. Information is used to prevent fraud and ensure platform security. Where required by law, we use your data to fulfill legal obligations and respond to regulatory requests.

Google User Data
When you connect your Google account or authorize Link to access Google services on your behalf (including Google Ads accounts), we may receive and process certain Google user data. The specific data we access depends on the permissions you grant and may include:  • Google account identifiers (name, email address, profile information) used to authenticate your account and personalize your experience;  • Google Ads account data, including campaign settings, ad performance metrics, audience and targeting information, and conversion data, accessed solely for the purpose of managing and optimizing advertising campaigns on your behalf;  • Any other data explicitly requested during the OAuth authorization flow, which will be described at the time of authorization.

How we use Google user data: We use Google user data only to provide and improve the specific services you have authorized. We do not use Google user data for any purpose other than the service for which you have authorized access, including serving advertising to you based on your Google data.

How we store Google user data: Google user data is stored on secure servers with access controls and encryption. We retain Google user data only for as long as necessary to provide the authorized service, and delete or anonymize it upon account disconnection or upon your request.

How we share Google user data: We do not sell, rent, or share Google user data with third parties for their own marketing or advertising purposes. Google user data may be shared with service providers who assist us in delivering our platform, subject to confidentiality obligations, and only to the extent necessary to perform those services.

Our use of Google user data is limited to the practices described in this Privacy Policy and complies with Google's Limited Use requirements, available at developers.google.com/terms/api-services-user-data-policy.Link's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements. We do not use Google user data to develop, improve, or train generalized AI or machine learning models. Google user data is not transferred to third parties except as necessary to provide or improve user-facing features described in this Privacy Policy, subject to the user's consent.Link's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements. We do not use Google user data to develop, improve, or train generalized AI or machine learning models. Google user data is not transferred to third parties except as necessary to provide or improve user-facing features described in this Privacy Policy, subject to the user's consent.

‍How We Share Your InformationWe do not sell your personal information for marketing purposes. However, we may share your information with trusted service providers that support our business operations, including website hosting, digital communications, document management, and analytics. We may also share information with our Affiliates and Agents to support real estate transactions, which may include landlords, tenants, buyers, co-brokers, and financial institutions. In the event of a merger, acquisition, or business transition, your information may be transferred to the new entity. Where legally required, we may also disclose information to comply with court orders or regulatory inquiries. Note that any opt-in consent for SMS communications will never be shared with third parties for marketing purposes. All Agents and third parties who receive personal data from Link in connection with real estate transactions are contractually required to handle such data in compliance with applicable privacy laws. Link is not responsible for the independent actions of Agents with respect to data shared in the ordinary course of a transaction, provided Link has fulfilled its own data-sharing obligations under this Privacy Policy.

‍How We Protect Your DataWe take appropriate technical and administrative measures to protect your personal data. This includes encryption protocols, secure servers, and access controls designed to prevent unauthorized access, disclosure, or misuse. Sensitive data such as e-signature records are securely managed through third-party providers like DocuSign and are not stored directly on our servers.

‍Your Rights and ChoicesIf you reside in California or another jurisdiction that grants data access rights, you have the right to request access to the personal data we collect, correct inaccurate data, and request deletion of your information, subject to exceptions allowed by law. While we do not sell your data, you may opt out of data sharing used for advertising purposes by adjusting your browser settings or contacting us directly. You may unsubscribe from marketing communications at any time by following the instructions in our emails or contacting us at contact@link.ai.

‍AI Use and LimitationsOur platform includes features powered by artificial intelligence (AI) and large language models (LLMs) designed to enhance your experience and assist with tasks such as summarizing information, answering questions, or guiding you through the real estate process. These tools are intended for informational and support purposes only. AI-generated responses should not be considered legal, financial, or professional advice. You should independently verify any AI-provided information with a licensed real estate broker, legal advisor, or financial professional before relying on it in any decision-making process.

AI-generated content may contain factual errors, including but not limited to incorrect property details, pricing, tax figures, title information, zoning status, or legal summaries. Real estate decisions involve significant financial and legal consequences. You must independently verify all AI-provided information with a licensed real estate broker, attorney, mortgage professional, or other qualified expert before taking any action. Link expressly disclaims all liability for any loss, harm, or damage arising from reliance on AI-generated outputs, including outputs that are incomplete, outdated, or factually incorrect.

‍Advertising Management ServicesAs part of our services, we offer digital advertising management on behalf of clients, including the creation and management of advertising campaigns through platforms such as Google Ads. When you engage us for these services, you grant us access to your advertising accounts as a manager, for Google Ads, through a My Client Center (MCC) manager account. This access allows us to build, launch, monitor, and optimize advertising campaigns on your behalf.You remain the owner of your advertising accounts and are solely responsible for all advertising costs. All ad spend is billed directly to you by Google, or the applicable platform through the payment method you maintain with that platform; we do not collect, process, or hold your advertising payments.To create your advertising content, we use our proprietary AI agents and automated skill workflows to generate ad copy, creative concepts, and related campaign materials. As with the other AI features described above, AI-generated advertising content is intended for support purposes and should be independently reviewed before publication. You are responsible for reviewing and approving all advertising materials and for ensuring that your advertising complies with applicable platform policies and advertising laws.In connection with these services, we may access and process data associated with your advertising accounts, including campaign settings, performance metrics, audience and targeting information, and lead or conversion data generated by your campaigns. We handle this information in accordance with this Privacy Policy and the terms and policies of the applicable advertising platforms, including those of Google.

‍Cookies and Tracking TechnologiesWe use cookies and other tracking technologies to enhance user experience, improve functionality, and analyze user behavior on the Website. These technologies help us personalize your experience, secure the site from malicious use, and deliver targeted advertising through platforms such as Google and Facebook. You may manage or disable cookies through your browser settings.We use Google Analytics and Google Ads to measure site performance and manage advertising. These tools may collect device and behavioral data on our behalf and process it in accordance with Google's Privacy Policy, available at policies.google.com/privacy. By using the Website, you consent to the processing of your data by Google in the manner and for the purposes described in Google's Privacy Policy.We use Google reCAPTCHA to protect the Website from spam and abuse. reCAPTCHA collects hardware and software information from your device and sends it to Google for anti-abuse analysis pursuant to Google's Privacy Policy and Terms of Service.

‍Third-Party LinksThe Website may contain links to third-party websites and services, including those used for analytics, marketing automation, or customer support. We are not responsible for the privacy practices or content of these third-party sites. Users are encouraged to review the privacy policies of those platforms before interacting with them.

‍For California ResidentsIf you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal data we collect, to request access to that data, and to ask for its deletion. You also have the right to opt out of certain types of data sharing. You may submit requests through our privacy request portal or by contacting us at contact@link.ai.

Governing LawThis Privacy Policy is governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict-of-law principles. Any disputes arising under this Privacy Policy that are not subject to the arbitration clause in our Terms of Service shall be resolved in the state or federal courts located in Delaware. Nothing in this section limits your rights under applicable state privacy laws, including the California Consumer Privacy Act.
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SMS and Text Message CommunicationsWe may send text (SMS) messages to users who have explicitly opted in to receive them. By opting in, you consent to receive recurring automated text messages from Link. Message and data rates may apply. Message frequency varies. To opt out at any time, reply STOP to any message from us. To request help, reply HELP or contact us at contact@link.ai. Your opt-in consent to receive SMS messages will not be shared with third parties for their marketing purposes.

‍Changes to This Privacy PolicyWe may update this Privacy Policy periodically to reflect changes in technology, regulation, or company practices. When changes are made, we will update the effective date and post the revised version on our Website. If material changes are made, we may notify you through email or through the Website. Continued use of link.ai after changes are posted indicates your acceptance of the revised policy.In particular, if we change the way we access, use, store, or share Google user data — including adding new Google API scopes or changing our use of existing ones — we will update this Privacy Policy before implementing those changes and will notify affected users as required by applicable platform policies.

‍AccessibilityLink Management Systems, Inc. is committed to improving digital accessibility for all users. We acknowledge that our Website may not currently meet the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standards. We are actively working to improve the accessibility of our Website. If you experience difficulty accessing any content on this Website or require content in an alternative format, please contact us at contact@link.ai or call us so that we may assist you directly and work to address any barriers you encounter.This commitment does not constitute a warranty of compliance and does not waive any rights or remedies available to Link under applicable law.

‍Data RetentionWe retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Default retention periods are as follows: account and profile data is retained for the duration of your account and for up to three (3) years following account closure; transaction and escrow records are retained for seven (7) years in accordance with California real estate recordkeeping requirements; advertising campaign performance data is retained for up to twenty-four (24) months; and communications data (emails, messages) is retained for up to three (3) years. We will process verified deletion requests within forty-five (45) days. Note that certain data may be retained longer where required by law or to resolve disputes.

‍Contact Information
‍If you have questions about this Privacy Policy or how your data is handled, please contact us at:

‍Link Management Systems Inc.
202 W 140th St, Los Angeles, CA 90061
Email: contact@link.ai